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Animal agriculture: a triumph of marketing over morality

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I don’t really like the word ‘morality’. Like ‘evil’, its religious overtones just make me uncomfortable. Both words are often used in a way I feel removes culpability and responsibility from humans and places them firmly in the hands of a higher power. But sometimes, the word just fits better. A triumph of marketing over ethics just doesn’t have the same ring to it. But generally, when I say ‘morality’, I mean ‘ethics’. Just like, when I say ‘evil’, I mean reprehensible action/s by a human being. Because let’s face, in this world at least, only humans are truly ‘evil.’

But I digress. Look at this picture of some egg cartons I took in a local supermarket:

Town and Country eggs. What lovely, lush green farmland. Eggs hand-collected by the basketload by the farmer herself. Free, healthy hens roaming around. I think at least one of those chooks is a rooster. The cozy homestead in the background. This image has it all. This is the idyllic country farm many Australians still like to imagine their food comes from.

But look again. Look at the orange front panel.

12 CAGE EGGS.

Cage eggs. Cage. As in eggs taken from chickens (not by the basket-load I assure you) who spend their entire lives in cages. Chickens that look like this:

Battery hens

There are no roosters in those cages. They are disposed of as soon as they are born.

Why do we continue to fall for the advertising lie? Is it because we know, deep down, when we realise the truth, we will have to act on it?

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Written by Ruby

July 12, 2012 at 4:04 am