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Journalism as endorsement

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This article in today’s Australian, ostensibly an ‘objective’ report on fur’s resurgence in the fashion industry is little more than extended advertisement for the ‘luxury’ item with a dash of good ol’ fearmongering and smearing thrown in.

Catherine Caines wastes no time in letting us know who the enemy is, using the very first line to single out People for the Ethical Treatment of Animals (PETA), for ‘targeting’ fashion designers who work with fur. Although adopting a neutral tone, in keeping with ‘impartial’ journalistic standards, Caines subtly, or not so subtly if you tend to look out for these things firmly casts PETA and other animal rights activists as violent and irrational actors who cause such fear amongst the sartorialists that some who spoke with the journalist chose not “to be named for fear of reprisals from fur protesters”.

Whilst it is true PETA often uses questionable tactics in its anti-animal cruelty crusade, what this article is missing is a truly balanced perspective. Caines will likely claim the ‘balance’ is provided by the contrast between the desires of the ‘edgy’ fashion industry and the aims and actions of PETA, what Caines fails to consider is what the fur industry actually entails. Live skinning, death by electrocution, close confinement, the list goes on. What is clear is that the fur trade continues to be a particularly cruel one.

This omission makes statements such as this

Baker says fur’s big comeback reflects consumers’ confidence about breaking rules.

“Emotionally, there is something decadent and slightly forbidden about fur that makes the experience of wearing it very luxurious,” Baker says.

all the more gobsmacking.

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Written by Ruby

July 28, 2011 at 5:13 am

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